Cookie Policy

Last Updated: January 20, 2025

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

Tai Phan uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, personalize content, and serve targeted advertisements.

2. How We Use Cookies

We use cookies for the following purposes:

  • Essential cookies: Required for authentication and secure payment processing
  • Performance cookies: Help us understand how visitors interact with our website (Google Analytics)
  • Targeting/Advertising cookies: Used to deliver relevant advertisements and track campaign performance (Facebook Pixel)

Note: Our shopping cart and checkout process use browser localStorage (not cookies) to store your cart items and checkout progress. This data is stored locally on your device and is not transmitted via cookies.

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services.

Refresh Token Cookie

Purpose: Maintains your authentication session securely when you have an account

Security: HttpOnly, Secure, SameSite=Strict flags enabled to prevent XSS and CSRF attacks

Duration: Persistent, automatically expires after a set period

Note: Access tokens are stored in memory, not in cookies

Stripe Payment Cookies

Purpose: Securely process payments and prevent fraud during checkout

Provider: Stripe, Inc.

Stripe Privacy Policy

Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.

Google Analytics

Purpose: Tracks website usage, visitor behavior, and traffic sources

Cookies: _ga, _gat, _gid, _ga_<container-id>

Duration: Up to 2 years

Provider: Google LLC

Google Privacy Policy

Advertising Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

Facebook Pixel

Purpose: Tracks conversions, optimizes ads, builds targeted audiences, and remarketing

Cookies: _fbp, fr, _fbc

Duration: Up to 90 days

Provider: Meta Platforms, Inc.

Facebook Data Policy

4. Third-Party Cookies

In addition to our own cookies, we use various third-party cookies to report usage statistics of the website, deliver advertisements, and process payments securely.

Third-party services we use:

  • Google Analytics: Web analytics service that tracks and reports website traffic
  • Facebook Pixel: Analytics tool that measures advertising effectiveness and enables targeted advertising
  • Stripe: Payment processing service that may set cookies during checkout for fraud prevention and secure payment processing

5. Local Storage

In addition to cookies, we use browser local storage to store certain data on your device:

  • Shopping Cart Data: Items in your cart, quantities, and selected product variants
  • Checkout Information: Shipping/billing addresses, selected shipping method, and order progress during checkout

Local storage data persists until you clear your browser data or we explicitly remove it (e.g., after successful order completion). This allows you to continue where you left off even after closing your browser.

6. Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.

⚠️ Important Note

Blocking or deleting essential cookies may prevent you from staying logged in or completing secure payments.

Note: Your shopping cart and checkout data are stored in browser localStorage, not cookies. Clearing your browser data will remove this information.

Browser-Specific Cookie Management

7. Opt-Out Options

You can opt out of specific tracking services:

8. Do Not Track Signals

Some web browsers incorporate a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals, and we do not respond to DNT signals at this time.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

The "Last Updated" date at the top of this page indicates when this Cookie Policy was last revised.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email: support@abc.com

Address: 123 Fashion Street, NY 10001